© Maddy Land
Product Designer
Experience
Northeastern University, Graphic & Information Design BFA
Experience
UnitedMasters
2025 - Present
Product Design Lead, ARPU & Monetization
Brooklyn, NY
Freelance
2023 – Present
Product Designer & Consultant
Brooklyn, NY
Tracera
2024 – 2025
Lead Product Designer
New York, NY
NewCo: An IAC Incubator
2022 – 2023
Product Designer
Brookyln, NY
Boston Beer Company
2020 – 2020
Graphic Design Co-Op
Boston, MA
Capabilities
Execution
Specialties
01
Mobile & Web Design
I design cohesive product experiences across web and mobile, adapting complex workflows and information hierarchies to each platform while maintaining clarity, usability, and visual consistency.
02
Brand Identity
I develop brand identities that translate strategy into cohesive visual systems, ensuring every touchpoint from product UI to marketing feels clear, consistent, and distinctly recognizable.
03
Design Strategy
I use design strategy to connect user needs, product goals, and business outcomes, shaping solutions that are both intuitive for users and impactful for the company.
04
Creative Direction
I provide creative direction that aligns product, brand, and storytelling, guiding visual and experiential decisions to create cohesive and compelling user experiences.
