Intro.
At Tracera, I led end-to-end product design for an AI-driven platform that helps companies measure, manage, and report ESG data. I designed the Scope 3 data visualization experience, translating complex value chain datasets into intuitive insights. Through clear hierarchy and layered analysis, the platform enabled organizations to identify emissions hotspots, understand key drivers, and prioritize action.
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The Mission.
Make Scope 3 emissions understandable and actionable.
The mission was to make Scope 3 emissions understandable and actionable, transforming complex datasets into clear insights that help organizations identify hotspots and prioritize action.
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Pain Points.
Fragmented and confusing data
Lack of clarity for decision-making
Scope 3 emissions data spans the full value chain, creating complex, inconsistent datasets. Teams needed to quickly surface hotspots and trends and move from high-level views to deeper analysis to prioritize action.
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The Solution.
Clarity for All Users.
I approached the platform as a first-time learner, using clear layouts and intuitive visuals to make complex data easy to understand and act on.
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Research.
Building on Industry Knowledge.
I researched how organizations measure and report Scope 3 emissions and worked with experts and users to uncover key challenges and insights needed for effective reduction decisions.
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User Flow.
Leading Users Along the Clearest Path.
Mapping user flows helped clarify intent, surface edge cases, and ensure the design addressed the right problems before visual decisions were made.
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Mapping it Out.
Structuring Complexity for Effortless Navigation.
Strong information architecture organized complex emissions data into clear, navigable structures, helping users quickly find insights and move between high-level overviews and detailed breakdowns.
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Sketching.
Rapid Exploration Through Sketching.
Sketching let me rapidly explore ideas and test ways to visualize complex emissions data, clarifying structure, flow, and intent before moving to digital prototypes.
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Visualizing.
Establishing Hierarchy & Navigation.
Wireframing and site mapping translated user flows into a clear structure, establishing hierarchy and navigation before visual design was applied.
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Iterating.
Design Iteration & Refinement.
I iterated through rapid prototyping and collaboration with product, engineering, and domain experts, using feedback to refine layouts, interactions, and visualizations for clearer, more actionable emissions data.
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Final Designs.
Delivering a Clearer Data Experience.
The final designs turned complex Scope 3 emissions data into a clear, structured experience, using thoughtful layouts, intuitive navigation, and focused visualizations to help users quickly understand hotspots, trends, and drivers.
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Results.
Driving an Impact.
After launch, the platform provided companies with a clear, structured way to measure and understand Scope 3 emissions. During onboarding, 85% of clients felt more confident identifying hotspots, and 70% reported cutting analysis time by at least half, giving teams a centralized system to track emissions and plan meaningful reductions.
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Wait! There's more…
The amount of features I churned out at Tracera in one year was a true feat and I couldn't include it all in this page. Please check out the demo of the platform in the button above to see everything I built in one year.
