Upside
Intro.
At NewCo: An IAC Incubator, I worked on Upside, a mobile-first fintech platform for investing in music royalties. I contributed to UI explorations, refined the login and signup flow, and helped establish a cohesive visual identity across the product and social channels, creating a seamless experience that turns fans into investors.
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The Mission.
Empowering Users & Driving Engagement
Designed a mobile-first platform that makes investing in music royalties accessible and engaging, letting fans buy and sell shares of their favorite artists while creating a seamless bridge between music culture and fintech.
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Key Challenges.
Unfamiliar investment model
Fintech trust vs. music culture
Mobile onboarding friction
The experience needed to make music royalty investing simple and approachable, while remaining credible, secure, and fast on mobile and reflecting the energy of music culture.
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The Solution.
Crafting the Experience
We designed a mobile experience that made music royalty investing intuitive and engaging. Simplified onboarding and clear UI patterns helped users understand the platform quickly, while a cohesive visual identity reinforced credibility and connection to music culture.
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Research.
Understanding The Value We Bring
We built a mobile experience making music royalty investing intuitive and engaging, with clear onboarding and a cohesive visual identity linking credibility to music culture.
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Architecture.
Creating The Structure
For Upside, a clear information architecture ensured a seamless experience for fans and investors while supporting scalability and future growth.
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Accessibility & Finance.
Making Finance Feel Friendly
For Upside, light and dark modes improved accessibility, while clear, organized design helped users track investments, make informed decisions, and navigate the platform confidently.
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Branding.
Consistency Drives Trust
For Upside, brand guidelines ensured a consistent visual identity across the platform and social channels, strengthening recognition and building user trust.
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Final Designs & Impact.
Designs That Speak Volumes
The final designs for Upside combined intuitive onboarding, clear investment tracking, and a cohesive visual identity. Though it didn’t launch, the project delivered polished UI, thoughtful workflows, and valuable insights into designing complex fintech experiences in culturally rich spaces.
